Colours

Colours have a strong impact on how we perceive things like posters, webpages and the general feel in movies.
by colour use you can tell an important message. For example, facebook wants to be perceive as serious, professional and technical, all qualities found in blue, while McDonalds on the other hand wants to be perceived as fun and playful so they use yellow. And lately they’ve wanted to look healthier so they've started to have green and brown things which is perceived as natural and ecological. Green can also be seen as sick, which they’ve used in movies like fight club and trainspotting to set that mood.






http://globalpropaganda.com/articles/TranslatingColours.pdf
http://www.mariaclaudiacortes.com/colors/colors.html
https://en.wikipedia.org/wiki/Color_in_Chinese_culture
http://www.kunstoghaandverk.org/galleri/fargsymb.htm

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